“At aiayu, we focus on creating fewer, superior products from natural materials, releasing only two collections yearly. We prioritize crafting fewer, high-quality pieces using nature's finest materials, sourced from around the world. We support small family farmers, nomadic herders, and responsible certified producers, and our handcrafted designs celebrate traditional craftsmanship.”

aiayu was founded in 2005 by Maria Høgh Heilmann, who remains creative director alongside co-owner and CEO Maria Glæsel.