“We built this brand to show what's possible when you put care, intention, and accountability into every step, leaving less of a mess behind us. We use certified organic and recycled materials, work with trusted partners close to home, and focus on reducing waste at every turn. To us, responsibility isn't a catchphrase. It's what we're founded on and we're committed to doing better, always.”

Colorful Standard was founded by Tue Deleuran in 2017 and remains founder-led with its own manufacturing facility in Portugal.