“Starting with fabrics from renowned mills in Japan and Europe, Livid explores silhouettes, fit and the juxtaposition of textures to form a distinct yet functional signature. In 2016 we launched our Transparency initiative, becoming the first Norwegian brand to open our full chain of value. Transparency has been a core value of Livid since its founding in 2010, forming a cornerstone to how we run our company and manufacture our products.”

Livid Jeans was founded by Jens Olav Dankertsen in 2010 as a one-man workshop and remains independently owned and founder-led.